In March, the Brazilian Franchising Association (ABF) announced the franchises awarded with the Seal of Excellence in Franchising (SEF) 2024; an honor achieved through an independent satisfaction survey conducted by Nielsen with franchisees of registered chains. 

Of the 230 Brazilian franchises approved in this edition, 42 are part of Franchising Brasil, the sector’s internationalization program carried out through a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and ABF.

The SEF is granted based on criteria such as franchisee assistance, support, training, cost-benefit, return on investment, among others. Franchises are classified into four categories: Pleno, Senior, Master and Mega, depending on the number of franchisees, units and time on the market.

According to Tom Moreira Leite, president of ABF, “there is systemic excellence in the Brazilian franchising sector that consists of a holistic approach that aims to ensure that all aspects of the network operate at the highest level. This fact not only increases franchisees’ chances of individual success, but also strengthens the brand as a whole, creating a situation in which everyone wins, and this is reflected in the Seal of Excellence in Franchising.”

For Bruno Amado, executive manager of Franchising Brasil, seeing so many brands participating in the internationalization program approved is proof of their enormous potential for expansion and quality. “The Seal of Excellence shows that these companies are recognized by their franchisees for their seriousness in their work and are in full expansion”, he states.

In this 32nd edition, 59 brands were recognized in the Full category, 90 in the Senior category, 58 in the Master category and 23 in the Mega category. To see the full list of award-winning brands, click here.

Below, we present the Brazilian franchises participating in Franchising Brasil that received the Seal of Excellence in Franchising 2024:

PLENO CATEGORY

AGGRO NUTRIÇÃO INTELIGENTE NO CAMPO

FICHIPS FOOD

LEZ A LEZ

NAJAH RÃO

SPÉ O SPA DO PÉ

SENIOR CATEGORY

BILLY THE GRILL

CAFÉ DO PONTO

CLEANNEW

CRIAMIGOS OFICINA DE URSOS

DIVINA TERRA

DOUTOR SOFÁ

ESPETTO CARIOCA

HAPPY HUB EDUCACIONAL

LIZ LINGERIE

ONODERA ESTÉTICA

PIZZA DO RÃO

SCHOOL OF ROCK

SÓBRANCELHAS

SUPER VISÃO PERÍCIAS AUTOMOTIVAS

TERÇA DA SERRA CASA DE REPOUSO

UNHAS CARIOCAS

USAFLEX

VIRTUOSA CLÍNICA ESTÉTICA

VIVENDA DO CAMARÃO

MASTER CATEGORY

IGUI

INFLUX ENGLISH SCHOOL

LOCALIZA

NTW CONTABILIDADE E GESTÃO EMPRESARIAL

NUTTY BAVARIAN

ORTHOPRIDE

PATRONI PIZZA

MEGA CATEGORY

ANJOS COLCHÕES

CASA DO CONSTRUTOR

COIFE ODONTO

DEPYL ACTION

EMAGRECENTRO

FÓRMULA ANIMAL

GIRAFFAS

HOPE LINGERIE

KUMON

O BOTICÁRIO

About Franchising Brasil

Franchising Brasil is a project aimed at supporting the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the accession form available on the website and send it to [email protected].

About ABF

Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit entity that officially represents the Brazilian franchise system. Its mission is to defend, promote, and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive, and ethical. With over 35 years of history, ABF enjoys great prestige and a consolidated image in the market, also being the headquarters of the Ibero-American Franchise Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchise fair, the ABF Franchising Expo.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse commercial promotion actions aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand.