The networks have consolidated themselves in the sector by offering complete solutions in their operations and for the quality of the products and services provided
Brazilian franchises in the Home and Construction sector have been gaining international traction thanks to their solid reputation built over the years and their ability to adapt to the needs of different markets. Providing practical solutions and quality services, these brands stand out for their innovation and commitment to the customer.
Through Franchising Brasil — a program of the Brazilian Franchising Association (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) —, these franchises have expanded their global operations, opening up new business opportunities for investors seeking established brands, efficient operating models, and high growth potential abroad.
Founded in 1993, Casa do Construtor began as a construction materials store and in 1998 launched the first Brazilian construction machinery rental franchise. Established nationally and recognized by numerous awards, such as the “Outstanding Internationalization Award” (Franchising Brasil, 2024) and the “Seal of Excellence in Franchising” (ABF, 2025), the chain stands out for its ethics, sustainability, innovation, and excellent service.
Anjos has been manufacturing upholstered furniture for 30 years. In 2001, it began manufacturing its own foam and mattresses, which boosted its business. Currently, it has three factories, producing 60,000 mattresses and 4,000 upholstered items per month. In 2007, Anjos Colchões Franchising was created, now with over 80 units in seven Brazilian states and three in Paraguay, offering a complete range of bedroom and living room products, as well as its own-made products.
With over 30 years of experience, iGUi is the largest global manufacturer of prefabricated FRP pools, recognized for its innovative technology, fast installation, and excellent quality. The brand is present in 54 countries and leads the ABF International Franchise Ranking, with over 285 units abroad. Today, iGUi serves markets in Europe, North America, the Middle East, Asia, and Oceania, and stands out for its excellence in meeting the expectations of the most demanding markets, with a wide range of ceramic pool models and finishes. Furthermore, it also offers several advantages to resellers, allowing them to offer high-quality pools at highly competitive prices.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise chains and their trade promotion in key international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion initiatives. To participate, simply download and complete the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchising system. Its mission is to defend, promote, and foster the sector, both nationally and internationally, ensuring its prosperity, sustainability, innovation, inclusion, and ethics. With over 35 years of history, the ABF enjoys great prestige and a well-established image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchising fair, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion initiatives aimed at promoting exports and promoting Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, and other business platforms that also aim to strengthen the Brazil brand. The Agency also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country as a whole.