These industry networks stand out for their use of technology, adaptable models, and specialized support.

Brazilian consulting franchises have been gaining ground in both domestic and international markets by combining technology, specialized methodologies, and custom solutions. Supported by Franchising Brasil — a program by the Brazilian Association of Franchising (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — these brands help companies improve processes, expand operations, and prepare for economic challenges, working in areas such as management, marketing, finance, and innovation.

The sector is consolidating its position as an attractive option for investors,  backed by adaptable business models, results-driven strategies and client-focused service tailored to each customer’s needs. This combination reinforces the potential of consulting networks as a strategic and fast-growing segment.

Discover three franchises that are helping shape this landscape.

• Global Franchise Consulting

Global Franchise, founded by Paulo C. Mauro, has been operating since 1987 in the development and internationalization of franchise networks. The company, which began as PCM-Kushell, has created over 300 successful franchise systems in countries such as Brazil, Argentina, Chile, and Colombia — many with more than 1,000 units — and moved its headquarters to Miami (USA) in 2012. As a globally recognized firm, Global Franchise participates in international fairs and missions and has brokered the expansion of numerous brands.

• Goakira Consultoria

The Goakira Ecosystem was created in 2012 and has since operated as a specialized consulting firm for franchising and retail, dedicated to driving business growth. Focused on adaptable business models, customized strategies, and operational excellence, Goakira has delivered more than 800 projects. The firm offers comprehensive support to entrepreneurs and investors in areas such as franchise development, expansion, training, and marketing, establishing itself as a benchmark in both domestic and international sectors.

• Central de Franquias e Negócios 

Founded in 1994, Central de Franquias e Negócios is one of Brazil’s pioneering franchising consultancies, offering strategic solutions for franchise development, expansion, and management. With more than 25 years of experience, the firm combines modern methodologies, proven expertise, and a strategic vision to ensure sustainable growth, profitability, and process standardization.

About Franchising Brasil

Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in key international markets. The initiative is a partnership between the ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion initiatives. To participate, download and fill out the membership form available on the website and send it to internacional@abf.com.br.

About the ABF

Founded in 1987, the Brazilian Association of Franchising (ABF) is a non-profit entity that officially represents the Brazilian franchising system. Its mission is to defend, promote, and foster the sector, both nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive, and ethical. With more than 35 years of history, the ABF enjoys great prestige and an established reputation in the market. The association also serves as the headquarters of the Ibero-American Franchise Federation (FIAF), is a member of the International Franchise Association (IFA), leader of the World Franchise Council (WFC), and the organizer of the world’s largest franchise expo, the ABF Franchising Expo.

About ApexBrasil   

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand. The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.