This year, Franchise Expo Paris will take place from March 15 to 17. The Brazilian delegation will be heading to one of the largest franchising fairs in the world for another year with the support of Franchising Brasil — a program for the internationalization of the sector carried out through a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Franchising Association (ABF) — which will be accompanied by thirteen companies and will have an exclusive 48m² stand in pavilion 1 of the Porte de Versailles, the space that will host the event.
The delegation includes the following franchise companies: Bee Delivery, Corpo Bueno, Detroit Steakhouse, Fast4you, Giraffas, Global Franchise, Ital’in House, Lavateria, Nedeff Pestana, Pampili, School of Rock and Solutto. In addition to participating in the fair, on March 18, the brand representatives will participate in a workshop on the French franchise market in partnership with the Brazilian Chamber of Commerce in France and with the participation of SECOM (Commercial Sector of the Brazilian Embassy in Paris).
The brands will also visit Dengo, which has been operating as a franchise in Paris since 2021, and CAVAVIN, a French chain of stores specializing in wines, champagnes and spirits with 40 years of experience, with a reception by Mr. Olivier Mermuys, CEO of the company and president of the French Franchise Federation (FFF).
Franchise Expo Paris is an international trade fair that takes place every year and brings together franchising companies and potential investors interested in the franchise market. Over the three days of the event, participants discuss business opportunities and participate in lectures, workshops and other activities focused on the sector.
At the last edition of the event, in March 2024, nine Brazilian brands were present: Adélia Mendonça, Amazone Açaí, Biomagistral, Casa do Construtor, Chilli Beans, Doutor Sofá, Kekala and Tropicool, in addition to Consultoria Central de Franquias e Negócios. The companies fulfilled an extensive agenda of business rounds, B2B meetings and meetings with potential investors and local suppliers. Their participation resulted in USD 1.780 million in expected new business for the following months.
“Franchise Expo Paris offers Brazilian brands the opportunity to expand and strengthen their presence in the global market by attracting strategic partners,” said Bruno Amado, executive manager of Franchising Brasil. “We believe that Brazil’s participation will reflect the diversity of our franchises and Brazil’s potential in the franchise market.”
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the membership form available on the website and send it to internacional@abf.com.br.
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit organization that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With over 35 years of history, the ABF enjoys great prestige and a consolidated image in the market. It is also the headquarters of the Ibero-American Franchising Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazilian brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.