From October 7 to 10, a delegation of 18 Brazilian companies will travel to Santiago, Chile, where they will participate in a packed agenda of workshops, technical visits and business meetings. Among the franchises that will be part of this trade mission are Acquazero, Bibi, Buddha Spa, Doutor Hérnia, Emagrecentro, Espaçolaser, Giraffas, Global Franchise, Goakira, Eyebrow Design, Jorge Bischoff, Localiza, My Robot, Panobianco, Pra Comer, Tropicool, Unhas Cariocas and LAS Leonildo Junior Ltda.
This mission is organized by Franchising Brasil — an internationalization program for the franchise sector carried out through a partnership between the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The objective is to promote commercial exchange and strengthen relations between Brazilian and Chilean entrepreneurs.
The mission’s agenda is packed with enriching activities. On the first day, participants will have the opportunity to visit the Brazilian Embassy in Chile, where they will receive an overview of the Chilean market through presentations by Invest Chile and the Santiago Chamber of Commerce. The business environment and available trade promotion tools will also be discussed. To provide a practical view of the sector, technical visits to important local companies, such as Doggis and the Parque Arauco Shopping Center, are scheduled.
One of the highlights of the program will be a business roundtable, which will take place on October 8th, at the offices of the Santiago Chamber of Commerce. At this event, Brazilian entrepreneurs will have the opportunity to meet with the main brands in the Chilean sector, expanding their contact networks and exploring new possibilities for expansion. The following day will be marked by technical visits to renowned companies such as Fini Company and Tijeritas Peluqueria, allowing an immersion in the operations of Chilean franchises.
Bruno Amado, Executive Manager of Franchising Brasil and International Projects at ABF, emphasizes the relevance of this mission: “This is an exceptional opportunity for Brazilian franchises to establish themselves in a growing and dynamic market like Chile. With a carefully planned agenda, we hope that our franchisees will be able to not only identify but also fully seize the opportunities that arise. This enriching experience will not only strengthen their operations, but will also pave the way for strategic collaborations and innovations that will benefit the sector as a whole”.
About Franchising Brasil
Franchising Brasil is a project that aims to support the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy through trade promotion actions. To participate, simply download and fill out the membership form available on the website and send it to [email protected].
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit entity that officially represents the Brazilian franchise system. Its mission is to defend, promote and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive and ethical. With more than 35 years of history, ABF enjoys great prestige and a consolidated image in the market, being also the headquarters of the Ibero-American Franchise Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA) and responsible for the largest franchise fair in the world, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.