Between June 26th and 29th, 2024, ABF Franchising Expo 2024 will take place, one of the biggest franchise events in the world, and Franchising Brasil – the sector’s internationalization program – invited a group of international investors to this great meeting.

Held through a partnership between the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Franchising Brasil will bring six professionals from the global franchise market to the 2024 edition of the Projeto Comprador (Buyer Project). 

The group will have the opportunity to negotiate with Brazilian franchises during business rounds, and will have an agenda that includes a cocktail party to celebrate the bicentenary of Brazil’s diplomatic relations with the United States, on June 28th. 

Sebastian Sanint, a Colombian retail and food businessman, is looking for new businesses to fill his more than 40 commercial locations, while Paulina Alvarez, a Chilean businesswoman in the franchise sector, is looking for a Brazilian franchise to act as a master franchisee in Chile, with interest in sectors such as fast food, fashion and jewelry. Peruvian Jorge Wong, owner of the Embarcadero brand, 41, is interested in disruptive concepts in segments such as Food, Health, Beauty and Wellbeing and Fashion.

Also included in the group are consultants Gaurav Marya, from India, founder of Franchise India Group, a leading consultancy in solutions for small businesses and franchises; Victor Daccaret Riadi, from Chile, executive director of the consultancy Franquicias Chile, which facilitates the entry of foreign companies into the country; and Gabriel Boero, from Paraguay, director of BG Group, specialized in the development and expansion of businesses and investments in the region.

“The ABF Franchising Expo is the crucial moment for Brazilian franchisors to expand their horizons and reach new levels of success”, says Bruno Amado, ABF’s International Projects Manager and Executive Manager of Franchising Brasil. 

“The Buyer Project is a unique opportunity within this context, as it allows direct connection with renowned international investors. This interaction not only opens doors to new markets, but also strengthens the image and credibility of Brazilian brands on the global stage. It is a golden chance for the growth and consolidation of our franchises across borders”, he concludes.

ABF Expo 2024

ABF Expo 2024 is a flagship event on the franchise scene, offering a comprehensive platform for networking, learning and business. With around 440 exhibiting brands, representing different sectors and countries, the fair is an opportunity for investors, entrepreneurs and sector professionals to explore new trends, establish strategic partnerships and expand their businesses. Furthermore, ABF Franchising Expo offers themed spaces, lectures and workshops, providing a complete experience for all participants interested in the world of franchising.

About Franchising Brasil

Franchising Brasil is a project aimed at supporting the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the accession form available on the website and send it to [email protected].

About ABF

Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit entity that officially represents the Brazilian franchise system. Its mission is to defend, promote, and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive, and ethical. With over 35 years of history, ABF enjoys great prestige and a consolidated image in the market, also being the headquarters of the Ibero-American Franchise Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchise fair, the ABF Franchising Expo.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse commercial promotion actions aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand